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2012 About Us

About Us

Reform Clothing Co. was founded by designers Dan Dynon and Rob Di Benedetto and was launched in 2005. Over the years Reform has established themselves at the forefront of the fashion conscious student wishing to leave their mark on their time at school.

Reform’s growth and success is driven by the key elements we pride ourselves on; taking risks, never getting complacent, always remaining relevant, never resting on our laurels and being ruthlessly self critical.

 

We are here to excite the imagination of school leavers and our inspiration comes from the latest in street-wear and grasps at the very roots of youth culture. Our range is the most personalised, streetwise and original customised clothing around with a style and forward thinking that is all our own.

We understand the importance of creating classic and memorable designs through the close collaboration with our clients, allowing the client to inject elements of themselves into every custom design we produce.

 

This close working relationship ensures that each job is totally unique to not only the school, but also to that particular year of students.

We turn business into a personalised experience. We keep business simple. We provide excellent customer service. We deliver a premium product whilst connecting with our customer base. Simply, we want to build an army of Reform Ambassadors and we do it with one satisfied customer at a time.